Marketing Operations Structure & Design

Key Challenges:

Traditional marketer strengths originate from the creative realm, so process and infrastructure development are typically atypical motions. Coupled with a flood of databases, technology tools, and new channels to market through, marketing leaders are finding it difficult to measure ROI and stay allied with the sales teams.

Marketing Operations is meant to be the operational yang to the creative yin of marketing, a bastion of quantitative rigor and left-brained discipline in a world of right-brained marketers.

How Sales Outcomes Can Help:

The need for a marketing operations function does not mean you need a marketing operations department. We believe that integrated marketing operations and sales operation functions co-exist well and can accomplish more as a unified team.

Our approach to constructing a high-impact sales operations functions is focused on applying a strategic approach to your initiatives in customer profitability, business intelligence, buying process acceleration, marketing scalability, marketing strategy execution, and return on marketing investment. To that end, we can help structure and design your marketing operations function to be agile, collaborative and aligned with sales, finance and sales operations.

Results You Can Expect:

  • An agile and high performing function that drives continuous improvement
  • Consistent and durable processes that support marketing and sales functions
  • Scalable technology tools
  • Optimal leverage between existing resources and new capabilities.
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