Measurement, Reporting and ROI
We live in a world where customers can interact with businesses through a variety of channels – meaning there are multiple touch points throughout the buyer journey. To accurately assess how prospects and clients are interacting with your campaign, you need to be able to answer a new range of questions: What channel drives the highest amount of revenue? What channel generates the most leads? What channel should we attribute to the final sale? How are contacts interacting with those channels?
To answer the questions above, marketers must analyze consumer behavior across multiple sources to understand how channels interact, and what value they bring to the department’s marketing efforts.
How Sales Outcomes Can Help:
Estimates and correlations might not count as proof of ROI, but when you tie your marketing strategy to data and metrics, marketing actions become harder to ignore. What was once an unexplained fluctuation in revenue is now linked to marketing team actions behind the scenes.
The unique perspective we bring to measurement, reporting, and ROI is helping your firm separate the signal from the noise. Separating the signal from noise will ensure you set clear goals for your marketing initiatives and help you evaluate your true business impact, not just activities.
Results You Can Expect:
Make better data-driven decisions for marketing investments
Increase accuracy and confidence that you can develop marketing strategies that drive better results
Demonstrate to your organization the ROI of marketing investments and impact on the bottom line