A marketing strategy is a long-term, forward-looking approach to engaging accounts and contacts, turning them into customers, and achieving sustainable competitive advantage. An integrated approach like ours blends alignment with sales and rigorous execution to deliver faster and better results than a perfect strategy.
Marketing Organization Structure & Design
Structure or restructure your marketing organization for success. Creating a B2B marketing organization that accelerates revenue requires an understanding of a critical set of traditional and non-traditional marketing competencies. Sales Outcomes uses an agile approach to establish your optimal marketing infrastructure, operations, and analytics as well as strengthen marketing content, demand generation, and skill sourcing.
Targeting & Segmentation
Accelerate revenue, optimize costs, and improve sales productivity. Marketing results and business development that fall below expectations are signs that targeting, segmentation, and/or positioning are issues. Sales Outcomes works with you define or refine your unique market segments, select the most promising target segments, and differentiate your value propositions to inform a more effective marketing and content strategy.