by Hernan Vera | Jun 11, 2019 | Health & Lifestyle Management
This post has no redeeming business value – however, it’s all about you. I’ve just returned from a fantastic, 5-day “Life Mastery” event that allowed me the opportunity to evaluate my health and lifestyle choices, among several other...
by Hernan Vera | May 28, 2019 | Demand Generation & Lead Management, Marketing Solutions
“It is quality rather than quantity that matters.” — Lucius Annaeus Seneca It’s time to weigh in on the LinkedIn Network Quality vs. Quantity debate, and I think you’ll see it my way unless you are a public figure or an author/social media personality. I believe the...
by Hernan Vera | May 26, 2019 | Marketing Solutions
B2B Marketers often struggle to demonstrate Marketing ROI, and they may need your help to change the status quo. Statistics from studies by Fournaise underscore the reality of using an outdated ROI approach to measure Marketing:80 percent of CEOs admit they do not...
by Hernan Vera | May 25, 2019 | Go-to-Market Strategy, Sales Enablement, Sales Operations, Sales Solutions
It’s common to discover that a large or key account’s growth stalls, or that the account has become at-risk. To mitigate these situations, we recommend adding account cadence, or an account governance plan to your account plans. Account cadence are a series of ongoing...
by Hernan Vera | May 25, 2019 | Go-to-Market Strategy, Sales Operations
Leadership, is not the same as involvement. It is incredibly hard to institutionalize Account Planning within an organization without the direct involvement of the senior-most leaders in the organization. The reasons it’s incredibly hard are straight-forward: Sales...
