by Hernan Vera | Nov 16, 2020 | Marketing Solutions, Sales Solutions
B2B marketing used to be relatively simple: Attend events and trade shows. Conduct a bit of outbound telemarketing. Create advertising campaigns that build brand awareness and, ideally, these activities would generate leads for sales. Converting leads into...
by Hernan Vera | Oct 26, 2020 | Marketing Solutions, Sales Solutions
If the sales, marketing, or customer service teams are frustrated by the value they receive from the CRM system, chances are that your organization has lost sight of the customer and those who serve customers. Hope springs eternal when a CRM is deployed, yet many...
by Hernan Vera | Sep 14, 2020 | Marketing Solutions, Sales Solutions
Most companies today are in either a growth or trouble mode. If your company is not at either end of the growth or trouble spectrum, it’s likely that your customers and prospects are. This presents one of the best opportunities in over a decade to capture more...
by Hernan Vera | Aug 24, 2020 | Marketing Solutions, Marketing Strategy
B2B Marketing Experiments During Covid-19 For more B2B Marketing Experiments, Tools & Tips, Click Here to Subscribe to Two-Bullet-Tuesday B2B Marketing Experiments During Covid-19 B2B digital marketing initiatives have surged since the start of the Covid-19...
by Hernan Vera | Jul 21, 2020 | Marketing Solutions, Sales Solutions
For more B2B Marketing Tips, Click Here to Subscribe to Two-Bullet-Tuesday B2B Marketing Tips: Salespeople have a tendency to not follow-up with leads that marketing gives them. Why? Getting sales and marketing to agree on what a good lead...
by Hernan Vera | Jul 14, 2020 | Demand Generation & Lead Management
For more Lead Generation Management Tips, Click Here to Subscribe to Two-Bullet-Tuesday Short Answer: Certain parts of BANT are still valuable to lead qualification. One of the most common phrases I hear sales executives in complex B2B environments say is...
