by Hernan Vera | May 24, 2021 | Marketing Solutions, Sales Solutions
Four Reasons Why Lead Management Falls Short Sending leads to sales without agreed-upon criteria Sending Automation Qualified Leads (AQLs) to sales based on behavioral lead scoring does not fit the ideal prospect profile Sending a lead record to sales without unifying...
by Hernan Vera | May 17, 2021 | Marketing Solutions, Sales Solutions
“The tides do not command the ship. The sailor does.” ― Ogwo David Emenike The pandemic and its recovery have been boon times for many organizations. Business is so buoyant that raw material and labor constraints are the most significant barriers to growth...
by Hernan Vera | May 10, 2021 | Marketing Solutions, Sales Solutions
Sales math is easy, and it provides a big picture view needed to make business decisions regarding selling efforts. No accounting degree, debit, or credits required. As we approach mid-year, the Sales Math for your organization’s average sales cycle length is...
by Hernan Vera | Mar 8, 2021 | Marketing Solutions, Sales Solutions
Four Tips to Help Sales Teams Improve Target Market Penetration The CRM Must Identify the Target Market Account The Sales Leadership Team Should Regularly View the Composition of the Sales Pipeline Teams Need to Look for Signs of Misalignment & Provide Feedback...
by Hernan Vera | Mar 1, 2021 | Demand Generation & Lead Management
Four Steps to Improve Lead Management: Define the Lead Management Process Involve the Stakeholders Identify Buyer Personas Evaluate Your Technology Solutions Better Lead Management begins with the end in mind. Taking time to think things through will improve lead...
by Hernan Vera | Feb 8, 2021 | Marketing Operations, Sales Operations
What is the Issue at Hand? Organization is Technology Rich, but Insights & ROI are Poor What Have Modern Marketing & Sales Leaders Learned? Modern Marketing Organizations Have Realized that CRM Data Quality is A Team Sport “Where there is data smoke,...
