by Hernan Vera | Nov 22, 2021 | Marketing Solutions, Sales Solutions
Four Simple MQL & SQL Tips for B2B Leaders Inquiries are First Leads Aren’t Always Potential New Logos Marketing Qualified Lead (MQL) definition & criteria is a joint responsibility Sales Qualified Lead (SQL) means the salesperson connected with the...
by Hernan Vera | Nov 15, 2021 | Marketing Solutions, Sales Solutions
What Business Leaders Need to Know to Simplify Marketing Attribution Marketing Influence provides a consistent and reasonable framework that the leadership team can rely on. Associating Contacts to an Opportunity should be mandatory Determine the period for...
by Hernan Vera | Oct 18, 2021 | Marketing Solutions, Sales Solutions
7 Common Frustrations of Fixing NPS Scores Relying only on the NPS Score at the expense of actively and formally asking for customer feedback. CRM is not the sole source and repository of NPS Contacts. Don’t identify decision-makers vs. day-to-day contacts....
by Hernan Vera | Aug 16, 2021 | Marketing Solutions, Sales Enablement
Shifting from Sales Emails to Blog-Form Emails: B2B Sales-Centric Emails are Dead Salespeople Need to Engage in Meaningful Conversations Shift to Blog-Form Emails How to Get Started with Blog-Form Emails 1. B2B SALES-CENTRIC EMAILS ARE DEAD (not just mostly dead). To...
by Hernan Vera | Jun 21, 2021 | Marketing Solutions, Sales Solutions
“Hear me now and believe me later!” – Hanz & Franz, Saturday Night Live To-do Lists aren’t helpful when it comes to doing the hard work in sales and marketing. For salespeople, the hardest thing to do is prospecting, for marketers, measuring marketing...
by Hernan Vera | May 24, 2021 | Marketing Solutions, Sales Solutions
Four Reasons Why Lead Management Falls Short Sending leads to sales without agreed-upon criteria Sending Automation Qualified Leads (AQLs) to sales based on behavioral lead scoring does not fit the ideal prospect profile Sending a lead record to sales without unifying...
