by Hernan Vera | Nov 5, 2019 | Marketing Solutions, Sales Solutions
For more Sales and Marketing Productivity Tips, Click Here to Subscribe to Two-Bullet-Tuesday Hear me now and believe me later! – Hanz & Franz, Saturday Night Live. To-do Lists aren’t helpful when it comes to doing the hard work in sales and...
by Hernan Vera | Oct 29, 2019 | Marketing Operations, Marketing Strategy
Need more info on How to Measure Marketing ROI, Click Here to Subscribe to Two-Bullet-Tuesday Hear me out on this one. Assume you are a B2B marketing leader that delivers hundreds if not thousands of leads to the sales team during the year. If those leads result...
by Hernan Vera | Oct 8, 2019 | Demand Generation & Lead Management
The reasons salespeople don’t follow up on leads that marketing gives them has long been the bane of existence for marketers and salespeople alike. Getting sales and marketing to agree on what a good lead looks like can be challenging at best—and painful at...
by Hernan Vera | Oct 1, 2019 | Marketing Solutions, Sales Solutions
It’s the first day of Q4 for those of us on a calendar year-end. If your sales and marketing organizations have been executing well all year, more than likely you are smiling and achieving your annual goals is in the bag. If you’re sweating whether...
by Hernan Vera | Sep 24, 2019 | Demand Generation & Lead Management
If you want more info for CRM Leaders, Click Here to Subscribe to Two-Bullet-Tuesday Most sales and line of business leaders agree that a properly deployed and adopted Customer Relationship Management (CRM) can increase sales and marketing effectiveness...
by Hernan Vera | Aug 20, 2019 | Marketing Solutions
Modern B2B marketers rely on useful CRM data, lean lead management processes, and a robust feedback loop from sales teams to drive marketing impact and ROI. Unfortunately, marketing teams typically don’t have the expertise or support from Sales Operations to...
