by Hernan Vera | Sep 4, 2023 | Marketing Solutions
If you’re a marketer, you likely have a constant headache regarding salespeople not effectively following up on leads. If you’re a salesperson or sales leader, your headache comes from marketing’s expectation that sales should drop everything to...
by Hernan Vera | May 8, 2023 | Marketing Operations
Marketing leaders can’t rely on intuition and experience to quantify marketing ROI meaningful to financial management, including CFOs. If your organization struggles to demonstrate marketing ROI, part of the challenge may be a deficiency in marketing operations...
by Hernan Vera | Mar 13, 2023 | Marketing Operations
Marketing and sales are two sides of the same coin – they both serve a single purpose; to help organizations grow. Increasingly, companies recognize the need for their marketing and sales teams to work together more closely than ever before. However, marketers often...
by Hernan Vera | Feb 27, 2023 | Marketing Strategy
Salespeople not leveraging marketing content resources to engage prospects are at a competitive disadvantage. Content marketing is creating and distributing valuable, consistent, relevant content to attract, maintain and help drive customer action. Prospects and...
by Hernan Vera | Feb 6, 2023 | Marketing Strategy
B2B business leaders, more than ever, are demanding to understand Marketing’s ROI and sales impact better. One path to better understanding marketing ROI is to expand the conversation to include marketing attribution. What’s the impact of events, digital marketing, or...
by Hernan Vera | Jan 30, 2023 | Marketing Strategy
Sales professionals that rely on LinkedIn to assist them in acquiring and growing customers should consider a LinkedIn Profile refresh if they’d like to stand out above the competition. The LinkedIn profile page should provide customers and prospects with more...
