by Hernan Vera | Feb 5, 2024 | Marketing Solutions, Uncategorized
Effectively targeting and pursuing segments of customers or prospects is foundational to salesperson and sales organization success. Targeting is simple and based on equally simply “sales math” – focus selling efforts on the segments that will provide the...
by Hernan Vera | Jan 22, 2024 | Marketing Solutions
Several organizations we speak with express a desire for better sales and marketing alignment. The term that’s popular as of late is “orchestration.” When sales and marketing organizations do things on their own in an ad-hoc manner, go-to-market...
by Hernan Vera | Oct 16, 2023 | Marketing Operations
B2B marketers face external challenges that may impact marketing effectiveness in 2024 and beyond. While I can’t predict specific challenges that B2B marketers will face in 2024, we can share what we hear from our client marketing leaders. We’ve identified...
by Hernan Vera | Sep 4, 2023 | Marketing Solutions
If you’re a marketer, you likely have a constant headache regarding salespeople not effectively following up on leads. If you’re a salesperson or sales leader, your headache comes from marketing’s expectation that sales should drop everything to...
by Hernan Vera | May 8, 2023 | Marketing Operations
Marketing leaders can’t rely on intuition and experience to quantify marketing ROI meaningful to financial management, including CFOs. If your organization struggles to demonstrate marketing ROI, part of the challenge may be a deficiency in marketing operations...
by Hernan Vera | Mar 13, 2023 | Marketing Operations
Marketing and sales are two sides of the same coin – they both serve a single purpose; to help organizations grow. Increasingly, companies recognize the need for their marketing and sales teams to work together more closely than ever before. However, marketers often...
