by Hernan Vera | Jun 13, 2022 | Marketing Solutions, Sales Solutions
Building a business case for change is the essence of B2B selling. An initial value proposition enables salespeople to effectively communicate the value (business case) of a potential solution in a manner that accelerates the sales cycle. For...
by Hernan Vera | May 2, 2022 | Marketing Solutions, Marketing Strategy
B2B email marketing opens, clicks and click-through rates are down, and marketers ask themselves, “Is anybody there?” Email marketing is a powerful tool for B2B companies. It can help you reach your target audience, build relationships with potential...
by Hernan Vera | Apr 25, 2022 | Marketing Solutions, Sales Solutions
Sales teams face objections daily. If your first reaction is to respond, you miss unique opportunities to strengthen your business and personal relationships. The key to successfully managing objections is to re-frame the objection as an opportunity to learn...
by Hernan Vera | Apr 5, 2022 | Marketing Solutions, Sales Solutions
B2B in-person conference events are getting back into the sales and marketing initiative mix, so it’s time for a best practices refresher on conference follow-ups. Conference attendance is a blur of activity — flights, multiple days of networking,...
by Hernan Vera | Mar 14, 2022 | Marketing Solutions, Marketing Strategy
B2B referral marketing is a simple concept, but it’s not easy to do. If your organization doesn’t have a formal referral marketing program, it’s missing out on one of the best and most trusted marketing approaches to revenue growth. Suppose a...
by Hernan Vera | Feb 14, 2022 | Marketing Operations, Marketing Solutions
Marketing leaders can’t rely on intuition to quantify marketing ROI to the C-Suite. Case in point, the Content Marketing Institute’s survey of B2B CMOs and Senior Marketing Executives, confirmed that on tracking marketing ROI, only 5% of CMOs feel they are...
