by Hernan Vera | Sep 19, 2022 | Marketing Operations, Sales Operations
A recession may loom, so ensure your sales and marketing teams are prepared. Turbulent market conditions can be an opportunity for companies that prepare and a nightmare for those that don’t. To give your company a competitive edge to thrive during a recession,...
by Hernan Vera | Aug 8, 2022 | Marketing Operations, Marketing Solutions
Ad hoc marketing helps B2B marketing teams fill gaps in a marketing schedule, but ad hoc marketing is not a model that drives optimal marketing results and ROI; rather, the opposite. Ad hoc marketing consumes more time and money than a solid marketing plan and...
by Hernan Vera | Jun 13, 2022 | Marketing Solutions, Sales Solutions
Building a business case for change is the essence of B2B selling. An initial value proposition enables salespeople to effectively communicate the value (business case) of a potential solution in a manner that accelerates the sales cycle. For...
by Hernan Vera | May 2, 2022 | Marketing Solutions, Marketing Strategy
B2B email marketing opens, clicks and click-through rates are down, and marketers ask themselves, “Is anybody there?” Email marketing is a powerful tool for B2B companies. It can help you reach your target audience, build relationships with potential...
by Hernan Vera | Apr 25, 2022 | Marketing Solutions, Sales Solutions
Sales teams face objections daily. If your first reaction is to respond, you miss unique opportunities to strengthen your business and personal relationships. The key to successfully managing objections is to re-frame the objection as an opportunity to learn...
by Hernan Vera | Apr 5, 2022 | Marketing Solutions, Sales Solutions
B2B in-person conference events are getting back into the sales and marketing initiative mix, so it’s time for a best practices refresher on conference follow-ups. Conference attendance is a blur of activity — flights, multiple days of networking,...
