by Hernan Vera | Sep 19, 2022 | Marketing Operations, Sales Operations
A recession may loom, so ensure your sales and marketing teams are prepared. Turbulent market conditions can be an opportunity for companies that prepare and a nightmare for those that don’t. To give your company a competitive edge to thrive during a recession,...
by Hernan Vera | Aug 8, 2022 | Marketing Operations, Marketing Solutions
Ad hoc marketing helps B2B marketing teams fill gaps in a marketing schedule, but ad hoc marketing is not a model that drives optimal marketing results and ROI; rather, the opposite. Ad hoc marketing consumes more time and money than a solid marketing plan and...
by Hernan Vera | Feb 14, 2022 | Marketing Operations, Marketing Solutions
Marketing leaders can’t rely on intuition to quantify marketing ROI to the C-Suite. Case in point, the Content Marketing Institute’s survey of B2B CMOs and Senior Marketing Executives, confirmed that on tracking marketing ROI, only 5% of CMOs feel they are...
by Hernan Vera | Feb 8, 2021 | Marketing Operations, Sales Operations
What is the Issue at Hand? Organization is Technology Rich, but Insights & ROI are Poor What Have Modern Marketing & Sales Leaders Learned? Modern Marketing Organizations Have Realized that CRM Data Quality is A Team Sport “Where there is data smoke,...
by Hernan Vera | May 19, 2020 | Marketing Operations, Marketing Strategy
For more 2020 Digital Marketing Tips, Click Here to Subscribe to Two-Bullet-Tuesday The COVID-19 pandemic will reduce or eliminate the number of live physical events for the remainder of 2020 and possibly, 2021. If conducting, sponsoring, or...
by Hernan Vera | Oct 29, 2019 | Marketing Operations, Marketing Strategy
Need more info on How to Measure Marketing ROI, Click Here to Subscribe to Two-Bullet-Tuesday Hear me out on this one. Assume you are a B2B marketing leader that delivers hundreds if not thousands of leads to the sales team during the year. If those leads result...
