by Hernan Vera | Mar 13, 2023 | Marketing Operations
Marketing and sales are two sides of the same coin – they both serve a single purpose; to help organizations grow. Increasingly, companies recognize the need for their marketing and sales teams to work together more closely than ever before. However, marketers often...
by Hernan Vera | Nov 14, 2022 | Marketing Operations, Sales Operations
Thirty-three or so working days remain in 2022. If your sales and marketing teams have been executing well, you might be close to achieving or exceeding your annual goals. If you are sweating Q4, the high percentage option is to focus on a defined list of deals that...
by Hernan Vera | Sep 19, 2022 | Marketing Operations, Sales Operations
A recession may loom, so ensure your sales and marketing teams are prepared. Turbulent market conditions can be an opportunity for companies that prepare and a nightmare for those that don’t. To give your company a competitive edge to thrive during a recession,...
by Hernan Vera | Aug 8, 2022 | Marketing Operations, Marketing Solutions
Ad hoc marketing helps B2B marketing teams fill gaps in a marketing schedule, but ad hoc marketing is not a model that drives optimal marketing results and ROI; rather, the opposite. Ad hoc marketing consumes more time and money than a solid marketing plan and...
by Hernan Vera | Feb 14, 2022 | Marketing Operations, Marketing Solutions
Marketing leaders can’t rely on intuition to quantify marketing ROI to the C-Suite. Case in point, the Content Marketing Institute’s survey of B2B CMOs and Senior Marketing Executives, confirmed that on tracking marketing ROI, only 5% of CMOs feel they are...
by Hernan Vera | Feb 8, 2021 | Marketing Operations, Sales Operations
What is the Issue at Hand? Organization is Technology Rich, but Insights & ROI are Poor What Have Modern Marketing & Sales Leaders Learned? Modern Marketing Organizations Have Realized that CRM Data Quality is A Team Sport “Where there is data smoke,...
