by Hernan Vera | Oct 29, 2019 | Marketing Operations, Marketing Strategy
Need more info on How to Measure Marketing ROI, Click Here to Subscribe to Two-Bullet-Tuesday Hear me out on this one. Assume you are a B2B marketing leader that delivers hundreds if not thousands of leads to the sales team during the year. If those leads result...
by Hernan Vera | May 7, 2019 | Marketing Operations, Marketing Solutions, Marketing Strategy
“Where there is data smoke, there is business fire.” — Thomas Redman A marketing manager from one of my B2B clients stated that he preferred to ask salespeople to create spreadsheets of potential invitees to events, rather than force them to provide invitees directly...
by Hernan Vera | Oct 2, 2018 | Demand Generation & Lead Management, Marketing Operations, Marketing Solutions
“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.”- Suhail Doshi Every October, B2B product and marketing teams typically begin to shift their focus to helping the sales teams close out the year strong,...
by Hernan Vera | May 8, 2018 | Marketing Operations, Marketing Solutions
Hear me out on this one. Assume you are a B2B marketing leader that delivers hundreds if not thousands of leads to the sales team during the year. If those leads result in $5 million of won opportunities with a 10% net profit margin, you helped generate $500,000 in...
by Hernan Vera | May 1, 2018 | Marketing Operations, Marketing Solutions
If your organization struggles to demonstrate marketing ROI, part of the challenge may be a deficiency in marketing operations capability. Marketing leaders can’t rely on intuition and experience if they want to quantify marketing ROI that is meaningful to financial...
by Hernan Vera | Apr 2, 2018 | Marketing Operations, Marketing Solutions
LinkedIn is currently the most powerful medium to identify and nurture potential connections to help advance your professional career, business or sales efforts. Asking one of your connections for an introduction to one of their connections, is purported to be one of...
