by Hernan Vera | Jan 23, 2023 | Demand Generation & Lead Management
Even the most successful B2B lead generation effort will be fruitless if leads fail to convert to an Opportunity. Low lead conversion rates happen pretty often and are usually due to poor lead nurturing and follow-up practices. Studies show that 50% of...
by Hernan Vera | Mar 1, 2021 | Demand Generation & Lead Management
Four Steps to Improve Lead Management: Define the Lead Management Process Involve the Stakeholders Identify Buyer Personas Evaluate Your Technology Solutions Better Lead Management begins with the end in mind. Taking time to think things through will improve lead...
by Hernan Vera | Jul 14, 2020 | Demand Generation & Lead Management
For more Lead Generation Management Tips, Click Here to Subscribe to Two-Bullet-Tuesday Short Answer: Certain parts of BANT are still valuable to lead qualification. One of the most common phrases I hear sales executives in complex B2B environments say is...
by Hernan Vera | Apr 29, 2020 | Demand Generation & Lead Management
Four Factors Contributing to the Lead Generation Crisis for Complex Sales:1. Office Phones Are Not Being Answered2. Emails Are Not Getting Through3. Salespeople Don’t Like Leads From Marketing Automation Systems4. Sales Leaders Are Key to Solving the Crisis Many...
by Hernan Vera | Feb 11, 2020 | Demand Generation & Lead Management, Marketing Solutions, Marketing Strategy
Want to Learn Selling to the CIO and How to Get to the CIO? Click Here to Subscribe to Two-Bullet-Tuesday Selling to the CIO – How to Get to the CIO: Next time you send a CIO (or IT Director) an unsolicited email, recognize that you are competing with thousands...
by Hernan Vera | Sep 24, 2019 | Demand Generation & Lead Management
If you want more info for CRM Leaders, Click Here to Subscribe to Two-Bullet-Tuesday Most sales and line of business leaders agree that a properly deployed and adopted Customer Relationship Management (CRM) can increase sales and marketing effectiveness...
