by Hernan Vera | Oct 8, 2019 | Demand Generation & Lead Management
The reasons salespeople don’t follow up on leads that marketing gives them has long been the bane of existence for marketers and salespeople alike. Getting sales and marketing to agree on what a good lead looks like can be challenging at best—and painful at...
by Hernan Vera | Sep 24, 2019 | Demand Generation & Lead Management
If you want more info for CRM Leaders, Click Here to Subscribe to Two-Bullet-Tuesday Most sales and line of business leaders agree that a properly deployed and adopted Customer Relationship Management (CRM) can increase sales and marketing effectiveness...
by Hernan Vera | May 28, 2019 | Demand Generation & Lead Management, Marketing Solutions
“It is quality rather than quantity that matters.” — Lucius Annaeus Seneca It’s time to weigh in on the LinkedIn Network Quality vs. Quantity debate, and I think you’ll see it my way unless you are a public figure or an author/social media personality. I believe the...
by Hernan Vera | Mar 19, 2019 | Demand Generation & Lead Management, Marketing Solutions
I’ve been startled by the lack of willingness of marketing teams to experiment with initiatives outside of traditional email and content marketing. This default to “do what we know” mentality is a blind spot for businesses that want to grow,...
by Hernan Vera | Mar 12, 2019 | Demand Generation & Lead Management, Marketing Solutions, Sales Solutions
For many companies we speak with, the past few years have been “buoyant” for sales and revenue growth. When rising tides lift all boats, it’s easy to overlook your sales organization’s deficiencies and execution gaps. When a recession hits, eventually, will your...
by Hernan Vera | Oct 2, 2018 | Demand Generation & Lead Management, Marketing Operations, Marketing Solutions
“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.”- Suhail Doshi Every October, B2B product and marketing teams typically begin to shift their focus to helping the sales teams close out the year strong,...
