by Hernan Vera | Aug 16, 2021 | Marketing Solutions, Sales Enablement
Shifting from Sales Emails to Blog-Form Emails: B2B Sales-Centric Emails are Dead Salespeople Need to Engage in Meaningful Conversations Shift to Blog-Form Emails How to Get Started with Blog-Form Emails 1. B2B SALES-CENTRIC EMAILS ARE DEAD (not just mostly dead). To...
by Hernan Vera | Apr 26, 2021 | Sales Enablement, Sales Solutions
Why do Salespeople Struggle With Prospecting?: Over-reliance on Marketing’s Lead Generation Lack of Alignment with Marketing Poor Targeting Lack of Prospecting Discipline Prospecting and Selling Are Different Skills B2B Selling and prospecting are two different...
by Hernan Vera | Mar 22, 2021 | Sales Enablement, Sales Solutions
6 Things Salespeople Should Not Say “So I assume…” “Let me look your information up in the system.” “Let me be honest with you.” “If you still have a few minutes…” “If I can solve your problem, would...
by Hernan Vera | Feb 15, 2021 | Sales Enablement, Sales Solutions
Essential Tools for Sales Coaching in Virtual Selling Environments Collaboration software An artificial intelligence (AI) notetaker application Best Practices for Sales Coaching in Virtual Selling Environments Help the Sales Team Embrace Technology Help the...
by Hernan Vera | Feb 1, 2021 | Marketing Solutions, Marketing Strategy
New Foundations of B2B Marketing ROI in 2021 Understand and Measure Marketing Influence Measure ROI based on Total Marketing Spend Pay Attention to Total Contract Value Sales Team Alignment is An Imperative Most business leaders know marketing is necessary, but...
