by Hernan Vera | Feb 27, 2023 | Marketing Strategy
Salespeople not leveraging marketing content resources to engage prospects are at a competitive disadvantage. Content marketing is creating and distributing valuable, consistent, relevant content to attract, maintain and help drive customer action. Prospects and...
by Hernan Vera | Feb 6, 2023 | Marketing Strategy
B2B business leaders, more than ever, are demanding to understand Marketing’s ROI and sales impact better. One path to better understanding marketing ROI is to expand the conversation to include marketing attribution. What’s the impact of events, digital marketing, or...
by Hernan Vera | Jan 30, 2023 | Marketing Strategy
Sales professionals that rely on LinkedIn to assist them in acquiring and growing customers should consider a LinkedIn Profile refresh if they’d like to stand out above the competition. The LinkedIn profile page should provide customers and prospects with more...
by Hernan Vera | Jan 9, 2023 | Marketing Strategy, Sales Operations
For marketing and sales leaders, it’s important to set resolutions that will help achieve success in the coming year. Here are two resolutions that can help your organization meet or exceed annual goals: 1. Dig deeper into How to meet or exceed annual goals....
by Hernan Vera | May 2, 2022 | Marketing Solutions, Marketing Strategy
B2B email marketing opens, clicks and click-through rates are down, and marketers ask themselves, “Is anybody there?” Email marketing is a powerful tool for B2B companies. It can help you reach your target audience, build relationships with potential...
by Hernan Vera | Mar 14, 2022 | Marketing Solutions, Marketing Strategy
B2B referral marketing is a simple concept, but it’s not easy to do. If your organization doesn’t have a formal referral marketing program, it’s missing out on one of the best and most trusted marketing approaches to revenue growth. Suppose a...
