Salespeople not leveraging marketing content resources to engage prospects are at a competitive disadvantage.
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Statistics and research related to your industry
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Visual Content (Videos, infographics, slides)
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Company culture, news, reviews, and product information
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Specific content that revolves around your customer journey or buying process (this you will likely create on your own)
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Third-party industry-related content
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Keep it short, 2-4 minutes to read.
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Always provide some original content. Invest in your brand – others want to hear your thoughts—even a few relevant and intelligent sentences to introduce a shared article count.
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Shared or original content must be gender-neutral, professional, and relevant, and credit must be explicitly assigned whenever you share a piece of third-party content.
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Don’t spend too much time on graphics and design. There are thousands of templates available on the Web; pick one and go with it.
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Use Grammarly or a similar service to check for grammar and spelling before you click send.