by Hernan Vera | Mar 20, 2023 | Sales Enablement, Sales Operations
If there’s friction within your company over who should manage current accounts – sales, operations, or service delivery – this post is for you. The success of customer-facing organizations depends on their ability to manage the customer experience effectively,...
by Hernan Vera | Mar 13, 2023 | Marketing Operations
Marketing and sales are two sides of the same coin – they both serve a single purpose; to help organizations grow. Increasingly, companies recognize the need for their marketing and sales teams to work together more closely than ever before. However, marketers often...
by Hernan Vera | Mar 6, 2023 | Sales Enablement
Sales Effectiveness and Sales Efficiency are not interchangeable. The differences are subtle, but they significantly impact sales strategy execution. Peter Drucker, the father of modern management theory, sums it up nicely: “Efficiency is doing things right;...
by Hernan Vera | Feb 27, 2023 | Marketing Strategy
Salespeople not leveraging marketing content resources to engage prospects are at a competitive disadvantage. Content marketing is creating and distributing valuable, consistent, relevant content to attract, maintain and help drive customer action. Prospects and...
by Hernan Vera | Feb 20, 2023 | Sales Operations
More than 50% of new B2B salespeople aren’t in the class picture after a year and a half. Adding talent to the sales team to accelerate growth may appear straightforward. However, many companies fall short of keeping talent and getting them to an acceptable...
