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B2B Selling – Discovering the Cost of Change

B2B Selling – Discovering the Cost of Change

Salespeople often overlook the most significant consideration for a customer or prospect to say “Yes” to their proposal – The Risk and Cost of Change.   Empower your sales teams to strategically discuss the risk of change early in the sales cycle. This proactive...
Four Tips to Shorten the B2B Sales Cycle

Four Tips to Shorten the B2B Sales Cycle

An experienced B2B salesperson will tell you that the sales cycle is a critical factor to success. So, how do you shorten the B2B sales cycle? There are many factors to consider, but here are four tips that are sure to make an impact in shortening the sales cycle. So...
How To Proactively Reduce Customer Churn

How To Proactively Reduce Customer Churn

The economy appears buoyant for some industries, yet many companies are experiencing customer defections and revenue loss at a rate that concerns the C-suite. Line of business and sales leaders readily offer reasons for losing a customer or revenue stream, but they...
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