by Hernan Vera | Feb 5, 2024 | Marketing Solutions, Uncategorized
Effectively targeting and pursuing segments of customers or prospects is foundational to salesperson and sales organization success. Targeting is simple and based on equally simply “sales math” – focus selling efforts on the segments that will provide the...
by Hernan Vera | Dec 4, 2023 | Sales Operations, Uncategorized
This is my last 2-Bullet Tuesday of 2023, so you can focus on finishing the year strong. We’ll be back the second week of January. Until then, I wish you and yours a happy, safe, and restful holiday season. If your company is on a calendar year-end, there are 18...
by Hernan Vera | Nov 20, 2023 | Sales Enablement, Uncategorized
Body language accounts for 55% of communication, while words account for only 7%. So, minor improvements in body language can lead to significant improvements in communication effectiveness and enhance or inhibit connection with customers and prospects. In this post,...
by Hernan Vera | Nov 6, 2023 | Sales Enablement, Uncategorized
B2B Sales Discovery Calls done well can be the cornerstone for success in acquiring new clients. A Discovery Call with a prospect should not be a scripted effort or an attempt to get answers to a list of qualifying questions. Asking the right questions at the start of...