by Hernan Vera | Mar 4, 2024 | Go-to-Market Strategy
“Things that matter most should never be at the mercy of the things that matter least.” — John Wolfgang von Goethe. Business leaders expect their sales and marketing organizations to effectively execute the critical motions for the success of the go-to-market plan....
by Hernan Vera | Feb 19, 2024 | Go-to-Market Strategy, Sales Operations
An experienced B2B salesperson will tell you that the sales cycle is a critical factor to success. So, how do you shorten the B2B sales cycle? There are many factors to consider, but here are four tips that are sure to make an impact in shortening the sales cycle. So...
by Hernan Vera | Aug 18, 2020 | Go-to-Market Strategy, Sales Solutions
Here are 5 Simple and Effective Initiatives for B2B Sales Leaders During the Pandemic: Implement CRM Usage and Adoption Identify and Target The Best Growth Opportunities Prioritize Virtual Selling Rethink Your Market Coverage Weed-Out Salespeople that Aren’t a...
by Hernan Vera | Nov 12, 2019 | Go-to-Market Strategy, Sales Solutions
For more B2B Business Management Tips, Click Here to Subscribe to Two-Bullet-Tuesday President John F. Kennedy is commonly attributed to the economic growth aphorism “a rising tide lifts all boats.” Here’s why a no longer rising tide...
by Hernan Vera | Aug 27, 2019 | Go-to-Market Strategy, Sales Solutions
For more Enterprise Selling Solutions Help, Click Here to Subscribe to Two-Bullet-Tuesday B2B organizations are experimenting (some are going all-in) with an Enterprise selling solutions model This is when a salesperson represents all of the...
by Hernan Vera | May 25, 2019 | Go-to-Market Strategy, Sales Enablement, Sales Operations, Sales Solutions
It’s common to discover that a large or key account’s growth stalls, or that the account has become at-risk. To mitigate these situations, we recommend adding account cadence, or an account governance plan to your account plans. Account cadence are a series of ongoing...
