by Hernan Vera | Feb 1, 2021 | Marketing Solutions, Marketing Strategy
New Foundations of B2B Marketing ROI in 2021 Understand and Measure Marketing Influence Measure ROI based on Total Marketing Spend Pay Attention to Total Contract Value Sales Team Alignment is An Imperative Most business leaders know marketing is necessary, but...
by Hernan Vera | Aug 24, 2020 | Marketing Solutions, Marketing Strategy
B2B Marketing Experiments During Covid-19 For more B2B Marketing Experiments, Tools & Tips, Click Here to Subscribe to Two-Bullet-Tuesday B2B Marketing Experiments During Covid-19 B2B digital marketing initiatives have surged since the start of the Covid-19...
by Hernan Vera | May 19, 2020 | Marketing Operations, Marketing Strategy
For more 2020 Digital Marketing Tips, Click Here to Subscribe to Two-Bullet-Tuesday The COVID-19 pandemic will reduce or eliminate the number of live physical events for the remainder of 2020 and possibly, 2021. If conducting, sponsoring, or...
by Hernan Vera | Mar 24, 2020 | Marketing Solutions, Marketing Strategy
For Marketing Plan B Tips, Click Here to Subscribe to Two-Bullet-Tuesday For many companies, event marketing represents a large portion of the marketing budget and some of the best opportunities to engage with customers and prospects. The...
by Hernan Vera | Feb 11, 2020 | Demand Generation & Lead Management, Marketing Solutions, Marketing Strategy
Want to Learn Selling to the CIO and How to Get to the CIO? Click Here to Subscribe to Two-Bullet-Tuesday Selling to the CIO – How to Get to the CIO: Next time you send a CIO (or IT Director) an unsolicited email, recognize that you are competing with thousands...
by Hernan Vera | Jan 28, 2020 | Marketing Strategy, Sales Enablement
For more Account Management Tips, Click Here to Subscribe to Two-Bullet-Tuesday Account Management Tips: Annual Turnover Annual turnover of Director-level and up positions ranges between 13 – 25% depending on the industry, company size, and...
