by Hernan Vera | Feb 11, 2020 | Demand Generation & Lead Management, Marketing Solutions, Marketing Strategy
Want to Learn Selling to the CIO and How to Get to the CIO? Click Here to Subscribe to Two-Bullet-Tuesday Selling to the CIO – How to Get to the CIO: Next time you send a CIO (or IT Director) an unsolicited email, recognize that you are competing with thousands...
by Hernan Vera | Jan 28, 2020 | Marketing Strategy, Sales Enablement
For more Account Management Tips, Click Here to Subscribe to Two-Bullet-Tuesday Account Management Tips: Annual Turnover Annual turnover of Director-level and up positions ranges between 13 – 25% depending on the industry, company size, and...
by Hernan Vera | Oct 29, 2019 | Marketing Operations, Marketing Strategy
Need more info on How to Measure Marketing ROI, Click Here to Subscribe to Two-Bullet-Tuesday Hear me out on this one. Assume you are a B2B marketing leader that delivers hundreds if not thousands of leads to the sales team during the year. If those leads result...
by Hernan Vera | Jun 25, 2019 | Marketing Solutions, Marketing Strategy
Telephone culture is disappearing. If your B2B marketing or sales organization places lofty expectations on your lead generation or inside sales team to penetrate new accounts primarily via outbound phone calls, you are wasting resources, time, and money. I know you...
by Hernan Vera | Feb 19, 2019 | Marketing Solutions, Marketing Strategy
For more B2B Content Marketing Solutions, Click Here to Subscribe to Two-Bullet-Tuesday Prospects and customers often value content from you, more than from your marketing team. If you work in B2B sales and your role is inside sales, key account manager,...
by Hernan Vera | Feb 4, 2019 | Marketing Solutions, Marketing Strategy
Here are a handful of best practice Actions to help B2B marketers kick-off 2019 with a bang! Invest in process and remediation efforts to clean up your CRM contact data.“Contact data ages like fish, not wine…it gets worse as it gets older, not better.” — Gregg Thaler...
