by Hernan Vera | Oct 29, 2019 | Marketing Operations, Marketing Strategy
Need more info on How to Measure Marketing ROI, Click Here to Subscribe to Two-Bullet-Tuesday Hear me out on this one. Assume you are a B2B marketing leader that delivers hundreds if not thousands of leads to the sales team during the year. If those leads result...
by Hernan Vera | Jun 25, 2019 | Marketing Solutions, Marketing Strategy
Telephone culture is disappearing. If your B2B marketing or sales organization places lofty expectations on your lead generation or inside sales team to penetrate new accounts primarily via outbound phone calls, you are wasting resources, time, and money. I know you...
by Hernan Vera | Feb 19, 2019 | Marketing Solutions, Marketing Strategy
For more B2B Content Marketing Solutions, Click Here to Subscribe to Two-Bullet-Tuesday Prospects and customers often value content from you, more than from your marketing team. If you work in B2B sales and your role is inside sales, key account manager,...
by Hernan Vera | Feb 4, 2019 | Marketing Solutions, Marketing Strategy
Here are a handful of best practice Actions to help B2B marketers kick-off 2019 with a bang! Invest in process and remediation efforts to clean up your CRM contact data.“Contact data ages like fish, not wine…it gets worse as it gets older, not better.” — Gregg Thaler...
by Hernan Vera | Aug 7, 2018 | Go-to-Market Strategy, Marketing Strategy
If they tell you its not about the money, they are lying. B2B customers buy from you for only one reason — value. The value in all its forms translates to money. Revenue, profit, productivity, customer service, speed to market, cost reduction, brand awareness, risk...
by Hernan Vera | Jan 25, 2018 | Marketing Solutions, Marketing Strategy
Pursuit Marketing, is a less prominent, hyper-focused technique used to develop critical understanding of and rapport with decision makers. The essence of making Pursuit Marketing work is the leverage of combined marketing and sales insight to create highly targeted...