1. Planning and executing marketing campaigns: Marketing Operations teams work closely with sales, sales enablement, and sales operations. They develop processes and workflows to ensure smooth campaign execution and optimal lead management.
2. Managing marketing technology: Marketing Operations teams manage the technology supporting marketing campaigns, including tools for email marketing, social media management, advertising, analytics, and more. Marketing automation tools integrate with CRM today, so a strong relationship with sales operations is necessary.
3. Managing data: Marketing Operations teams must ensure that CRM and marketing data are accurate, consistent, and current. They work with sales operations to develop processes to collect, clean, and analyze data and use it to inform marketing and sales strategy and tactics.
4. Measuring marketing effectiveness: Marketing Operations teams use metrics and analytics to measure the effectiveness of marketing campaigns. They develop dashboards and reports that provide insights into campaign performance and use this information to optimize future campaigns.