by Hernan Vera | May 1, 2018 | Marketing Operations, Marketing Solutions
If your organization struggles to demonstrate marketing ROI, part of the challenge may be a deficiency in marketing operations capability. Marketing leaders can’t rely on intuition and experience if they want to quantify marketing ROI that is meaningful to financial...
by Hernan Vera | Apr 2, 2018 | Marketing Operations, Marketing Solutions
LinkedIn is currently the most powerful medium to identify and nurture potential connections to help advance your professional career, business or sales efforts. Asking one of your connections for an introduction to one of their connections, is purported to be one of...
by Hernan Vera | Feb 27, 2018 | Marketing Operations
I was cleaning up an over-stuffed bookmarks folder in my Internet browser and came across a prescient blog post from 2014 that featured a bunch of marketing automation stats from diverse sources. The stats themselves, taken individually, aren’t particularly eye...
