by Hernan Vera | Jul 17, 2018 | Sales Enablement, Sales Operations
…and Sales Team Success is made on Pipeline and Coaching calls. Last week I was in the gym about to start my workout and I passed a table of promotional materials from local businesses, and I picked up a flyer for a personal chef with the title “Abs are made in the...
by Hernan Vera | Jul 10, 2018 | Demand Generation & Lead Management, Marketing Solutions, Sales Solutions
Your company may spend thousands of dollars or up to hundreds of thousands sponsoring and manning a trade show or conference booth. Most Platinum, Gold and Silver tier event sponsors know the ROI that is possible (and needed), which is why they go all-in with the...
by Hernan Vera | May 29, 2018 | Health & Lifestyle Management
For the past twenty years, I’ve dreamed of walking the 566 mile Camino de Santiago. Spilling over the Pyrenees from France and across northern Spain, the network of trails that make up the Route of St. James — or El Camino de Santiago — converges at the cathedral of...
by Hernan Vera | May 8, 2018 | Marketing Operations, Marketing Solutions
Hear me out on this one. Assume you are a B2B marketing leader that delivers hundreds if not thousands of leads to the sales team during the year. If those leads result in $5 million of won opportunities with a 10% net profit margin, you helped generate $500,000 in...
by Hernan Vera | May 1, 2018 | Marketing Operations, Marketing Solutions
If your organization struggles to demonstrate marketing ROI, part of the challenge may be a deficiency in marketing operations capability. Marketing leaders can’t rely on intuition and experience if they want to quantify marketing ROI that is meaningful to financial...
