by Hernan Vera | May 28, 2019 | Demand Generation & Lead Management, Marketing Solutions
“It is quality rather than quantity that matters.” — Lucius Annaeus Seneca It’s time to weigh in on the LinkedIn Network Quality vs. Quantity debate, and I think you’ll see it my way unless you are a public figure or an author/social media personality. I believe the...
by Hernan Vera | Mar 19, 2019 | Demand Generation & Lead Management, Marketing Solutions
I’ve been startled by the lack of willingness of marketing teams to experiment with initiatives outside of traditional email and content marketing. This default to “do what we know” mentality is a blind spot for businesses that want to grow,...
by Hernan Vera | Mar 12, 2019 | Demand Generation & Lead Management, Marketing Solutions, Sales Solutions
For many companies we speak with, the past few years have been “buoyant” for sales and revenue growth. When rising tides lift all boats, it’s easy to overlook your sales organization’s deficiencies and execution gaps. When a recession hits, eventually, will your...
by Hernan Vera | Oct 2, 2018 | Demand Generation & Lead Management, Marketing Operations, Marketing Solutions
“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.”- Suhail Doshi Every October, B2B product and marketing teams typically begin to shift their focus to helping the sales teams close out the year strong,...
by Hernan Vera | Jul 10, 2018 | Demand Generation & Lead Management, Marketing Solutions, Sales Solutions
Your company may spend thousands of dollars or up to hundreds of thousands sponsoring and manning a trade show or conference booth. Most Platinum, Gold and Silver tier event sponsors know the ROI that is possible (and needed), which is why they go all-in with the...
by Hernan Vera | Apr 10, 2018 | Demand Generation & Lead Management
If you conduct a Web search on “Shrinking Your LinkedIn Network” you’ll come up with zero results. So, yes, this post might be a bit contrarian. My LinkedIn network has 1,507 first connections, and I’ve spoken to or met every one of them. That makes my network...
