by Hernan Vera | Oct 29, 2019 | Marketing Operations, Marketing Strategy
Need more info on How to Measure Marketing ROI, Click Here to Subscribe to Two-Bullet-Tuesday Hear me out on this one. Assume you are a B2B marketing leader that delivers hundreds if not thousands of leads to the sales team during the year. If those leads result...
by Hernan Vera | Sep 24, 2019 | Demand Generation & Lead Management
If you want more info for CRM Leaders, Click Here to Subscribe to Two-Bullet-Tuesday Most sales and line of business leaders agree that a properly deployed and adopted Customer Relationship Management (CRM) can increase sales and marketing effectiveness...
by Hernan Vera | Aug 20, 2019 | Marketing Solutions
Modern B2B marketers rely on useful CRM data, lean lead management processes, and a robust feedback loop from sales teams to drive marketing impact and ROI. Unfortunately, marketing teams typically don’t have the expertise or support from Sales Operations to...
by Hernan Vera | Jun 25, 2019 | Marketing Solutions, Marketing Strategy
Telephone culture is disappearing. If your B2B marketing or sales organization places lofty expectations on your lead generation or inside sales team to penetrate new accounts primarily via outbound phone calls, you are wasting resources, time, and money. I know you...
by Hernan Vera | May 28, 2019 | Demand Generation & Lead Management, Marketing Solutions
“It is quality rather than quantity that matters.” — Lucius Annaeus Seneca It’s time to weigh in on the LinkedIn Network Quality vs. Quantity debate, and I think you’ll see it my way unless you are a public figure or an author/social media personality. I believe the...
by Hernan Vera | May 26, 2019 | Marketing Solutions
B2B Marketers often struggle to demonstrate Marketing ROI, and they may need your help to change the status quo. Statistics from studies by Fournaise underscore the reality of using an outdated ROI approach to measure Marketing:80 percent of CEOs admit they do not...
