by Hernan Vera | May 1, 2018 | Marketing Operations, Marketing Solutions
If your organization struggles to demonstrate marketing ROI, part of the challenge may be a deficiency in marketing operations capability. Marketing leaders can’t rely on intuition and experience if they want to quantify marketing ROI that is meaningful to financial...
by Hernan Vera | Apr 10, 2018 | Demand Generation & Lead Management
If you conduct a Web search on “Shrinking Your LinkedIn Network” you’ll come up with zero results. So, yes, this post might be a bit contrarian. My LinkedIn network has 1,507 first connections, and I’ve spoken to or met every one of them. That makes my network...
by Hernan Vera | Apr 2, 2018 | Marketing Operations, Marketing Solutions
LinkedIn is currently the most powerful medium to identify and nurture potential connections to help advance your professional career, business or sales efforts. Asking one of your connections for an introduction to one of their connections, is purported to be one of...
by Hernan Vera | Feb 27, 2018 | Marketing Operations
I was cleaning up an over-stuffed bookmarks folder in my Internet browser and came across a prescient blog post from 2014 that featured a bunch of marketing automation stats from diverse sources. The stats themselves, taken individually, aren’t particularly eye...
by Hernan Vera | Jan 25, 2018 | Marketing Solutions, Marketing Strategy
Pursuit Marketing, is a less prominent, hyper-focused technique used to develop critical understanding of and rapport with decision makers. The essence of making Pursuit Marketing work is the leverage of combined marketing and sales insight to create highly targeted...
by Hernan Vera | Jan 9, 2018 | Marketing Solutions, Sales Solutions
One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you’ll achieve extraordinary results. — I’ve coached hundreds of sales leaders and sales people as they share their laptop screens with me. To the person, they have...
