by Hernan Vera | May 2, 2022 | Marketing Solutions, Marketing Strategy
B2B email marketing opens, clicks and click-through rates are down, and marketers ask themselves, “Is anybody there?” Email marketing is a powerful tool for B2B companies. It can help you reach your target audience, build relationships with potential...
by Hernan Vera | Apr 25, 2022 | Marketing Solutions, Sales Solutions
Sales teams face objections daily. If your first reaction is to respond, you miss unique opportunities to strengthen your business and personal relationships. The key to successfully managing objections is to re-frame the objection as an opportunity to learn more...
by Hernan Vera | Apr 5, 2022 | Marketing Solutions, Sales Solutions
B2B in-person conference events are getting back into the sales and marketing initiative mix, so it’s time for a best practices refresher on conference follow-ups. Conference attendance is a blur of activity — flights, multiple days of networking,...
by Hernan Vera | Mar 14, 2022 | Marketing Solutions, Marketing Strategy
B2B referral marketing is a simple concept, but it’s not easy to do. If your organization doesn’t have a formal referral marketing program, it’s missing out on one of the best and most trusted marketing approaches to revenue growth. Suppose a...
by Hernan Vera | Jan 31, 2022 | Marketing Solutions, Sales Solutions
Three More Things Marketing Wishes They Could Say to the Sales Team: “I don’t fully understand how marketing support fits into your sales process.” “Trade shows and events consume a lot of our time, money, and resources. I don’t think...
by Hernan Vera | Nov 22, 2021 | Marketing Solutions, Sales Solutions
Four Simple MQL & SQL Tips for B2B Leaders Inquiries are First Leads Aren’t Always Potential New Logos Marketing Qualified Lead (MQL) definition & criteria is a joint responsibility Sales Qualified Lead (SQL) means the salesperson connected with the...
