by Hernan Vera | Mar 8, 2021 | Marketing Solutions, Sales Solutions
Four Tips to Help Sales Teams Improve Target Market Penetration The CRM Must Identify the Target Market Account The Sales Leadership Team Should Regularly View the Composition of the Sales Pipeline Teams Need to Look for Signs of Misalignment & Provide Feedback...
by Hernan Vera | Mar 1, 2021 | Demand Generation & Lead Management
Four Steps to Improve Lead Management: Define the Lead Management Process Involve the Stakeholders Identify Buyer Personas Evaluate Your Technology Solutions Better Lead Management begins with the end in mind. Taking time to think things through will improve lead...
by Hernan Vera | Feb 8, 2021 | Marketing Operations, Sales Operations
What is the Issue at Hand? Organization is Technology Rich, but Insights & ROI are Poor What Have Modern Marketing & Sales Leaders Learned? Modern Marketing Organizations Have Realized that CRM Data Quality is A Team Sport “Where there is data smoke,...
by Hernan Vera | Feb 1, 2021 | Marketing Solutions, Marketing Strategy
New Foundations of B2B Marketing ROI in 2021 Understand and Measure Marketing Influence Measure ROI based on Total Marketing Spend Pay Attention to Total Contract Value Sales Team Alignment is An Imperative Most business leaders know marketing is necessary, but...
by Hernan Vera | Jan 18, 2021 | Marketing Solutions, Sales Solutions
Three Things Marketing Wishes They Could Say to the Sales Team: “My marketing team doesn’t understand the value of the solutions you sell or the sales process well enough.” “It would be great to tell me what we are doing well or what we should...
by Hernan Vera | Nov 16, 2020 | Marketing Solutions, Sales Solutions
Four Reasons Why You Should Get To Know Marketing Influenced Opportunities (What’s So Special About Marketing Influenced Opportunities MIOs) MIO helps warm up future conversations and accelerate existing opportunities. MIO more accurately measures the impact of...
