by Hernan Vera | Jun 9, 2020 | Marketing Solutions, Sales Solutions
For more Marketing and Sales Alignment Tips, Click Here to Subscribe to Two-Bullet-Tuesday Misconceptions about the B2B marketing and sales alignment often impair revenue growth and internal productivity. The marketing and sales departments—and their...
by Hernan Vera | May 19, 2020 | Marketing Operations, Marketing Strategy
For more 2020 Digital Marketing Tips, Click Here to Subscribe to Two-Bullet-Tuesday The COVID-19 pandemic will reduce or eliminate the number of live physical events for the remainder of 2020 and possibly, 2021. If conducting, sponsoring, or...
by Hernan Vera | May 12, 2020 | Marketing Solutions, Sales Enablement
For more B2B Sales Enablement Tools & Tips, Click Here to Subscribe to Two-Bullet-Tuesday B2B Sales Enablement’s mission is to improve the capabilities of the B2B sales team. However, B2B sales enablement organizations can’t “do it...
by Hernan Vera | Apr 29, 2020 | Demand Generation & Lead Management
Four Factors Contributing to the Lead Generation Crisis for Complex Sales:1. Office Phones Are Not Being Answered2. Emails Are Not Getting Through3. Salespeople Don’t Like Leads From Marketing Automation Systems4. Sales Leaders Are Key to Solving the Crisis Many...
by Hernan Vera | Apr 7, 2020 | Marketing Solutions, Sales Solutions
For more B2B Marketing ROI Tips, Click Here to Subscribe to Two-Bullet-Tuesday Most modern B2B marketing organizations have adopted CRM and marketing automation tools to help drive B2B marketing ROI. Marketing automation campaign metrics may...
by Hernan Vera | Mar 31, 2020 | Marketing Solutions, Sales Solutions
For more Work From Home Productivity Tips, Click Here to Subscribe to Two-Bullet-Tuesday The coronavirus restrictions are wreaking havoc on our daily routines and our ability to get essential things done, even with more time on our calendars. Here are a...
