by Hernan Vera | Mar 4, 2024 | Go-to-Market Strategy
“Things that matter most should never be at the mercy of the things that matter least.” — John Wolfgang von Goethe. Business leaders expect their sales and marketing organizations to effectively execute the critical motions for the success of the go-to-market plan....
by Hernan Vera | Feb 19, 2024 | Go-to-Market Strategy, Sales Operations
An experienced B2B salesperson will tell you that the sales cycle is a critical factor to success. So, how do you shorten the B2B sales cycle? There are many factors to consider, but here are four tips that are sure to make an impact in shortening the sales cycle. So...
by Hernan Vera | Feb 5, 2024 | Marketing Solutions, Uncategorized
Effectively targeting and pursuing segments of customers or prospects is foundational to salesperson and sales organization success. Targeting is simple and based on equally simply “sales math” – focus selling efforts on the segments that will provide the...
by Hernan Vera | Jan 22, 2024 | Marketing Solutions
Several organizations we speak with express a desire for better sales and marketing alignment. The term that’s popular as of late is “orchestration.” When sales and marketing organizations do things on their own in an ad-hoc manner, go-to-market...
by Hernan Vera | Dec 4, 2023 | Sales Operations, Uncategorized
This is my last 2-Bullet Tuesday of 2023, so you can focus on finishing the year strong. We’ll be back the second week of January. Until then, I wish you and yours a happy, safe, and restful holiday season. If your company is on a calendar year-end, there are 18...
