by Hernan Vera | Nov 20, 2023 | Sales Enablement, Uncategorized
Body language accounts for 55% of communication, while words account for only 7%. So, minor improvements in body language can lead to significant improvements in communication effectiveness and enhance or inhibit connection with customers and prospects. In this post,...
by Hernan Vera | Nov 6, 2023 | Sales Enablement, Uncategorized
B2B Sales Discovery Calls done well can be the cornerstone for success in acquiring new clients. A Discovery Call with a prospect should not be a scripted effort or an attempt to get answers to a list of qualifying questions. Asking the right questions at the start of...
by Hernan Vera | Oct 16, 2023 | Marketing Operations
B2B marketers face external challenges that may impact marketing effectiveness in 2024 and beyond. While I can’t predict specific challenges that B2B marketers will face in 2024, we can share what we hear from our client marketing leaders. We’ve identified...
by Hernan Vera | Oct 2, 2023 | Sales Enablement
Multiple studies and our experience with clients confirm that prospecting is the most important and hardest step in the sales process. Salespeople have more tools, methods, and resources to engage with prospects than ever. Yet, prospecting appears more challenging...
by Hernan Vera | Sep 18, 2023 | Sales Enablement
Sales teams often struggle to change because change is hard. These lines from the movie “Money Ball” capture the spirit of this post: Scott Hatteberg: I’ve only played catcher. I don’t know how to play first base. Billy Beane: Don’t...
