by Hernan Vera | Dec 4, 2018 | Marketing Solutions, Sales Solutions
“Education is not the learning of facts, but training the mind to think.” — Albert Einstein I spend a significant number of hours every month researching, experimenting, and deploying tools, processes and mental models to help my clients and me improve revenue,...
by Hernan Vera | Nov 16, 2018 | Marketing Solutions, Sales Solutions
They say a rising tide lifts all boats, but growth is not a given, those who get it may do so at the expense of those who don’t. The snippet of a conversation with a prospective client last month: Chief Executive Officer (CEO) : 2018 is shaping up to be our best sales...
by Hernan Vera | Oct 2, 2018 | Demand Generation & Lead Management, Marketing Operations, Marketing Solutions
“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.”- Suhail Doshi Every October, B2B product and marketing teams typically begin to shift their focus to helping the sales teams close out the year strong,...
by Hernan Vera | Aug 7, 2018 | Go-to-Market Strategy, Marketing Strategy
If they tell you its not about the money, they are lying. B2B customers buy from you for only one reason — value. The value in all its forms translates to money. Revenue, profit, productivity, customer service, speed to market, cost reduction, brand awareness, risk...
by Hernan Vera | Jul 10, 2018 | Demand Generation & Lead Management, Marketing Solutions, Sales Solutions
Your company may spend thousands of dollars or up to hundreds of thousands sponsoring and manning a trade show or conference booth. Most Platinum, Gold and Silver tier event sponsors know the ROI that is possible (and needed), which is why they go all-in with the...
by Hernan Vera | May 8, 2018 | Marketing Operations, Marketing Solutions
Hear me out on this one. Assume you are a B2B marketing leader that delivers hundreds if not thousands of leads to the sales team during the year. If those leads result in $5 million of won opportunities with a 10% net profit margin, you helped generate $500,000 in...
