by Hernan Vera | Feb 27, 2023 | Marketing Strategy
Salespeople not leveraging marketing content resources to engage prospects are at a competitive disadvantage. Content marketing is creating and distributing valuable, consistent, relevant content to attract, maintain and help drive customer action. Prospects and...
by Hernan Vera | Feb 20, 2023 | Sales Operations
More than 50% of new B2B salespeople aren’t in the class picture after a year and a half. Adding talent to the sales team to accelerate growth may appear straightforward. However, many companies fall short of keeping talent and getting them to an acceptable...
by Hernan Vera | Feb 13, 2023 | Sales Enablement
Account Managers often struggle to grow and retain revenue, particularly during economic uncertainty. Here are four common mistakes that contribute to customer churn and prevent realizing the full potential of account relationships. 1. Unable To Transition From...
by Hernan Vera | Feb 6, 2023 | Marketing Strategy
B2B business leaders, more than ever, are demanding to understand Marketing’s ROI and sales impact better. One path to better understanding marketing ROI is to expand the conversation to include marketing attribution. What’s the impact of events, digital marketing, or...
by Hernan Vera | Jan 30, 2023 | Marketing Strategy
Sales professionals that rely on LinkedIn to assist them in acquiring and growing customers should consider a LinkedIn Profile refresh if they’d like to stand out above the competition. The LinkedIn profile page should provide customers and prospects with more...
