by Hernan Vera | Jan 23, 2023 | Demand Generation & Lead Management
Even the most successful B2B lead generation effort will be fruitless if leads fail to convert to an Opportunity. Low lead conversion rates happen pretty often and are usually due to poor lead nurturing and follow-up practices. Studies show that 50% of...
by Hernan Vera | Jan 9, 2023 | Marketing Strategy, Sales Operations
For marketing and sales leaders, it’s important to set resolutions that will help achieve success in the coming year. Here are two resolutions that can help your organization meet or exceed annual goals: 1. Dig deeper into How to meet or exceed annual goals....
by Hernan Vera | Nov 14, 2022 | Marketing Operations, Sales Operations
Thirty-three or so working days remain in 2022. If your sales and marketing teams have been executing well, you might be close to achieving or exceeding your annual goals. If you are sweating Q4, the high percentage option is to focus on a defined list of deals that...
by Hernan Vera | Nov 7, 2022 | Marketing Solutions, Sales Solutions
Every business wants to increase its customer base while decreasing the number of customers who leave. It can be a daunting task. This blog post will discuss the steps your organization can apply to identify, measure, and reduce customer churn. Step 1 – Track...
by Hernan Vera | Oct 31, 2022 | Sales Enablement, Sales Solutions
Sales professionals know that asking the right discovery questions is key to advancing the sales process. But what are the right discovery questions? The purpose of discovery questions is for salespeople to conduct valuable conversations with multiple influencers...
