by Hernan Vera | Feb 27, 2023 | Marketing Strategy
Salespeople not leveraging marketing content resources to engage prospects are at a competitive disadvantage. Content marketing is creating and distributing valuable, consistent, relevant content to attract, maintain and help drive customer action. Prospects and...
by Hernan Vera | Feb 6, 2023 | Marketing Strategy
B2B business leaders, more than ever, are demanding to understand Marketing’s ROI and sales impact better. One path to better understanding marketing ROI is to expand the conversation to include marketing attribution. What’s the impact of events, digital marketing, or...
by Hernan Vera | Jan 30, 2023 | Marketing Strategy
Sales professionals that rely on LinkedIn to assist them in acquiring and growing customers should consider a LinkedIn Profile refresh if they’d like to stand out above the competition. The LinkedIn profile page should provide customers and prospects with more...
by Hernan Vera | Jan 23, 2023 | Demand Generation & Lead Management
Even the most successful B2B lead generation effort will be fruitless if leads fail to convert to an Opportunity. Low lead conversion rates happen pretty often and are usually due to poor lead nurturing and follow-up practices. Studies show that 50% of...
by Hernan Vera | Jan 9, 2023 | Marketing Strategy, Sales Operations
For marketing and sales leaders, it’s important to set resolutions that will help achieve success in the coming year. Here are two resolutions that can help your organization meet or exceed annual goals: 1. Dig deeper into How to meet or exceed annual goals....
by Hernan Vera | Nov 14, 2022 | Marketing Operations, Sales Operations
Thirty-three or so working days remain in 2022. If your sales and marketing teams have been executing well, you might be close to achieving or exceeding your annual goals. If you are sweating Q4, the high percentage option is to focus on a defined list of deals that...
